IN A STRATEGIC MOVE TO BETTER support Australia’s growing base of ABN and fleet buyers, GWM has announced the introduction of a new National ABN and fleet pricing structure for the all-new Cannon Alpha PHEV, further strengthening its position as a compelling choice for business and fleet buyers across the country.
While GWM has recently moved to state-based driveaway pricing for the Cannon Alpha PHEV starting from $61,490, the company has taken a decisive step in offering a single national ABN price, providing savings of up to $4100 depending on the state of purchase.
This pricing initiative has been introduced to maximise opportunities with the ABN buyer base, which represents a large percentage of ute sales across Australia. By offering simplified and attractive national pricing for ABN holders, GWM is making it easier than ever for sole traders, small businesses, and fleet managers to access the many benefits offered by the Cannon Alpha PHEV.
In addition, GWM has introduced a revised fleet structure, offering greater clarity and value for fleet managers. The new classification system will now be indexed by volume across General, National, and Premium Fleet, in addition to Rental, providing tailored value based on fleet size and operational needs.
“This move sends a clear message to ABN and fleet buyers – GWM is open for business,” said John Kett, COO of GWM ANZ. “We’re committed to delivering not only class-leading vehicles, but also strong value and real-world affordability for Australian businesses and fleet operators looking for efficient, capable transport solutions.”
As an added incentive, customers purchasing the Cannon Alpha PHEV under the ABN or fleet program will also receive a free 7kW home charger, valued at $599.
The Australian ABN pricing for the Cannon Alpha PHEV and free charger offer is valid for all contracts signed before June 30, 2025, and is as follows:
| Drive Away Price (ABN Holder) | |
| GWM Cannon Alpha PHEV Lux | $60,490 |
| GWM Cannon Alpha PHEV Ultra | $67,490 |
Furthermore, buyers of the Cannon Alpha PHEV can also take advantage of a trade-in or loyalty bonus when purchasing before June 30, 2025.
Customers who trade in their current GWM vehicle for a new Cannon Alpha PHEV will receive an additional $3000 trade-in bonus. Alternatively, existing GWM owners who purchase a Cannon Alpha PHEV as a second vehicle will be eligible for a $1000 loyalty bonus.
The Cannon Alpha PHEV is already a standout in the competitive ute segment, with benchmark 3500kg maximum braked towing capacity, superior 4×4 off-road capability, mechanical torque on demand, best-in-class 115km EV range, best-in-class combined range of 1060kms, best-in-class torque, best-in-class seven-years warranty, seven-years Capped Price Servicing and seven-years roadside assist and a five-star ANCAP safety rating.