DEFINITELY IN THE RUNNING for the most cringe-worthy model name of the year is the newly-arrived RAM Big Horn. The Big Horn nameplate has arrived in Australia on the new entry-level to the 1500 DT RAM range.
With RAM Trucks Australia continuing their market dominance – up 51.2 percent July YTD with 4534 units sold – and the 1500 DS in run-out mode at $98,950 driveaway for a limited time, the new RAM 1500 Big Horn is set to be the starting point to RAM ownership.
“We’ve sold nearly 25,000 RAMs since 2015 – across metropolitan, regional and rural areas – with many of them being used as fit-for-purpose vehicles for towing farm machinery, horse floats, caravans, boats and more,” says Jeff Barber, RAM Trucks Australia National Manager.
“The RAM 1500 Big Horn, with its class-leading 4.5-tonnes max braked towing, legendary 5.7-litre V8 HEMI and optional longer tub allows us to broaden our product offering. It’s a true workhorse, perfect for the job site during the week or dirt-biking on the weekend thanks to its ability to transport two bikes or a 6ft ladder without dropping the tailgate.”#
Based on the DT variant, the RAM 1500 Big Horn utilises the same iconic 5.7-litre V8 HEMI engine, delivering 291kW and 556Nm through a silky-smooth 8-speed gearbox. This legendary powertrain features eTorque technology creating a mild hybrid system which assists the fuel-saving cylinder deactivation and delivers a refined Stop/Start function. The combined fuel consumption is 12.2L/100km.
Importantly, the V8 HEMI also helps facilitate best-in-class towing abilities for the RAM 1500 Big Horn, with up to 4.5 tonne maximum braked towing capacity available.
Big Horn continues its no-nonsense practicality with a choice of either 170cm or longer wheelbase 193cm tub complete with bedliner, multiple tie-down points, bed step, 18-inch alloys and a useful payload of 900kg.
Inside, robust cloth seats, 60/40 stadium folding rear bench, trailer sway control function and hill-start assist double-down on the practicality equation, while a full suite of airbags help keep driver and passengers alike safe.
Other key Big Horn highlights include:
- 8.4-inch Uconnect Touchscreen
- Wireless Apple Carplay and Android Auto
- Electric Rear Sliding Cab Window
- Cruise Control
- Front and Rear ParkSense Park Assist System
- Heated Front Seats
- Leather-wrapped and Heated Steering Wheel
- Steering Wheel Mounted Audio Controls
- Electro-chromatic Rear View Mirror
The RAM 1500 Big Horn is available with a choice of two cargo tub lengths. The 5’7” (that’s 170cm to you and me – RAM seems determined to take us back to imperial measurements) tub variant starts from $119,950 plus on roads costs, while the 6’4” (193cm) variant is $120,950 – both are available to order now.
RAM Trucks Australia is part of the Ateco Group, the world’s only RAM-authorised manufacturer of right-hand drive RAM trucks. The relationship with RAM Trucks in the USA initially began in late 2013 and continues to innovate to deliver a no compromise, full-size pick-up truck that leads in durability, technology, efficiency and luxury.
All RAM Trucks Australia vehicles are international-spec vehicles, uniquely coded for the Australian and New Zealand markets and the local build process.
# Now would be a suitable time to remind you of the recent seniordriveraus story about the Australian Tax Office targeting dual cab ute owners to ensure they are abiding by the Fringe Benefit Tax guidelines. If you missed it, read it here